Fundraising Toolkit

Sample Event

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We know that asking for donations can feel uncomfortable for some, but you don't need to be a fundraising expert to raise money! If you're still nervous, just remember: It's not a selfish ask — you're trying to help a good cause! The worst they can do is say "no" (and that's okay).

Use the resources from our Fundraising Toolkit below to get started. If you need support with your fundraising, you can always reach the WillaMutt Strut Support Team at

Printable Poster

Help spread the word about WillaMutt Strut and recruit new teammates! Print this poster and place it at your favorite neighborhood spots (coffee shops, pet stores, dog parks, etc.). Click the image below to access the printable poster.

Email Template

Kick off your fundraising efforts by reaching out to your email contacts. Can't find the words? Use our sample email template to help you find your voice.

Tip: You can also send donation requests and thank you emails to your donors through your fundraising portal. Get a step-by-step tutorial.

Social Media Templates

Broadcast your fundraiser on social media! Use our sample social posts to craft your message. Be sure to include a photo of your pet or the WillaMutt Strut graphic below.

Shareable Story

Sharing a shelter pet's story can be really impactful in your fundraising outreach! Use this shareable story featuring a shelter pet from  Oregon Humane Society.

Shareable Graphics

Save one of the images below or share a photo of your pet in your fundraising outreach! On desktop, right click "save image as." On mobile, press and hold until a prompt pops up and add it to your photo library.