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Sponsor Media Kit

Sample Event


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Sponsor Media Kit

Doggie Dash is Oregon Humane’s biggest fundraiser of the year, and we can’t reach our goal of $630,000 without your help!



 

Doggie Dash Portland

Saturday, May 9
7:30am - 1pm
Tom McCall Waterfront Park
Event attendance: 5,000

Doggie Dash Salem

Saturday, June 7
8am - 1pm
Riverfront Park
Event attendance:500


 

Toolkit Menu



 

 

Your Impact

For more than 150 years, Oregon Humane has been a place where compassion takes action. Your contribution fuels every facet of our work, including adoptions, spay/neuter, medical care, humane law enforcement, and specialized training for animals (and humans!) needing a little help.

The needs in the community are growing. The rising cost of living coupled with the loss of government funding is impacting everyone—individuals and organizations. People are struggling to afford pet food, supplies, and veterinary care, and as a result more pets are being surrendered to shelters than ever before. While Oregon Humane hasn’t seen a dramatic uptick in the number of owner-surrenders, we already receive 200-300 requests per week from families looking to rehome their pet—far more than we are capable of assisting. The situation in smaller, more rural communities where many of our partner shelters are located is dire. They are not only being asked to intake more animals than ever before, some are also having to manage the increased intakes while navigating cuts to their funding. Oregon Humane has a long history of serving as a partner to smaller agencies with fewer resources, so what affects our partners also impacts us.



 

Shareable Materials

We know you’ve got a lot on your plate, so we’ve made it easy for you to spread the word, both internally and externally, about your sponsorship and involvement in Doggie Dash!

You know us: we’re all about the animals at [business name]! That’s why we’re supporting @oregonhumane by participating in Doggie Dash at Waterfront Park on May 9. Come check it out, stop by our booth to say hello, and help make life brighter for thousands of animals and the people who love them! Visit doggiedash.org to register.

We ♥ dogs (and cats, and small friends, too!) We’re participating in Doggie Dash to help animals at @oregonhumane! Come find us at Waterfront Park on May 9 and help Oregon Humane’s life-changing programs! Visit doggiedash.org to register.

Find us at Doggie Dash, a fundraiser for @oregonhumane! Visit doggiedash.org to register.

External Newsletter Copy

We believe in giving back to the community, and we love our furry friends! That’s why we’re supporting Oregon Humane as sponsors of Doggie Dash, a walk/run, festival, and community fundraiser at Waterfront Park on May 9. Join us by registering today at doggiedash.org and find us at the event to say hello and receive a free [XX]!

 

Internal Newsletter Copy

Give back to the community and make life brighter for animals with [COMPANY NAME]! We are supporting local nonprofit Oregon Humane by sponsoring their Doggie Dash event on May 9 at Waterfront Park. Here’s how you can participate:

  • Work at our Doggie Dash booth during the event
  • Join the [COMPANY NAME] Doggie Dash team to help us reach our fundraising goal of $[XXXX]! Register at doggiedash.org and join team [TEAM NAME] during the registration process. The team is open to [COMPANY NAME] employees, as well as family members. Employees who join the team will be eligible to win prizes—stay tuned for details on fundraising challenges and other contests!
  • Attend the event on May 9. Even if you don’t work at the booth, we want a strong showing of employees in [COMPANY NAME] gear at the event! The event is family-friendly and dog-friendly, so bring the whole gang.

We’re supporting Oregon Humane as sponsors of Doggie Dash! Find Our booth at Waterfront Park on May 9 to say hello and get a free [GIVEAWAY ITEM]!

Social post copy

  • You know us: we’re all about the animals at [business name]! That’s why we’re supporting @oregonhumane by participating in Doggie Dash at Waterfront Park on May 9. Come check it out, stop by our booth to say hello, and help make life brighter for thousands of animals and the people who love them! Visit doggiedash.org to register.
  • We ♥ dogs (and cats, and small friends, too!) We’re participating in Doggie Dash to help animals at @oregonhumane! Come find us at Waterfront Park on May 9 and help Oregon Humane’s life-changing programs! Visit doggiedash.org to register.
  • Find us at Doggie Dash, a fundraiser for @oregonhumane! Visit doggiedash.org to register.

Suggested Content Timeline:

Suggested timeframe + sample captions for promotion:

  1. Start by announcing your support and participation in Doggie Dash Portland
  2. Continue to connect with the event by promoting event registration
  3. It’s event week! Remind your followers to come visit your booth space
  4. Spread the joy on event day by capturing shots of all the wagging tails, and sharing in your social stories
  5. Finally, share a post-event recap of your experience, and tag @oregonhumane


 

Upcoming Doggie Dash Pop-Pup Events

Additional mini-events including T-Shirt & Bib pick-Up, and community fundraising events can be found here!



 

Doggie Dash Audience

Portland Demographic Data

  • 34 - 45 average age
  • 80% identify as female
  • $75,000-$100,000 average household income
  • 90% own dogs
  • 40% own cats